Tothpal Tomi Photography /

Tothpal Tomi - Photography

Branding project (more like re-branding) for an experienced photographer.

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Every year I choose a project, a business for a pro bono branding/rebranding cause. This time I've selected Tomi's business who is a well known and appreciated photographer. 

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The symbol is inspired by his initials T and T plus the focus grid found in every camera's viewfinder. A custom slab serif type created for the name, carefully shaped and kerned for a fluid and balanced aspect of the whole logo.

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"Don't just follow trends, create them"

TT logo was included in logolounge's 2016 Logo Trends in the "Corners" section. You can watch at the end of this presentation a short clip with Bill Gardner from logolounge talking about logos and trends, including TT logo

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 LogoLounge: 2016 Logo Trends