Transylvania Brewing Co. TM /

Transylvania Brewing Co.

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Proposal design for Transylvania Brewing Company. Although it's not the winner design and meantime the name to has changed in Transylvania Ale, I preferred to publish this project in its original form to keep the actual idea. 

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The packaging design of TBCo. beer stands out through simplicity, but not at all in a sense of dullness. Certainly, it is very playful, but at the same time, has a strong, serious symbolism behind it because heritage is one sturdy element on which the whole design is built.

The playfulness of the labels is marked out by mixed shapes and bright colors; we have curved lines, straight lines, circles, triangles. Each of these elements has a correspondent in nature: curved lines are for water, straight lines are for lowlands, circles are for hills and triangles are for mountains. In one word, we have diversity and completeness and these are the words that best describe the artisanal beer contained by the designed bottles. 

This product was made with attention to nature, to folklore, it was made with the best ingredients and brewed with passion and patience and this is what my design intends to reflect.

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Showcased on: Packagingoftheworld.com

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0202

Design inspiration

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For the label design and logo, the inspiration came from the Transylvanian nature (mountains, hills, lowlands & rivers) and folklore, traditional motifs.

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transylvaniatransylvania
Beer-LogoBeer-Logo

Pale Ale 

LABEL DESIGN_PaleLABEL DESIGN_Pale
5_BELGIAN STYLE BEER BOTTLE_25_BELGIAN STYLE BEER BOTTLE_2
LABEL_Detail_1LABEL_Detail_1

Brown Ale

LABEL DESIGN_BrownLABEL DESIGN_Brown
8_BELGIAN STYLE BEER BOTTLE8_BELGIAN STYLE BEER BOTTLE
LABEL_Detail_2LABEL_Detail_2

Wheat Ale

LABEL DESIGN_WHEATLABEL DESIGN_WHEAT
11_BELGIAN STYLE BEER BOTTLE_311_BELGIAN STYLE BEER BOTTLE_3
LABEL_Detail_3LABEL_Detail_3
13_Transylvania_Brewing_bottles13_Transylvania_Brewing_bottles

Special Edition

LABEL DESIGN_SPECIALLABEL DESIGN_SPECIAL
15_Special editions 750 ml15_Special editions 750 ml
16_Special editions 750 ml_DETAIL16_Special editions 750 ml_DETAIL

Gift pack & Launching invitation

giftgift
coasters1coasters1
Stationery_1Stationery_1
HeaderHeader
BUSINESS_CARDSBUSINESS_CARDS
ThankyouThankyou